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Using media as a catalyst to further your philanthropy mission.

Since the fall of 2013, Assessing the Impact of Media Initiative (AIM) has provided resources for funders and media producers seeking to build impact strategies and evaluate the outcomes of media projects. Funded by the Rita Allen Foundation, the Wyncote Foundation and the Knight Foundation, our curated collection of resources includes the latest impact tools, research reports, articles in popular publications, and original analyses by MIF staff and leaders in the field. Explore the repository below or search impact resources related to specific social issues, media types and resource types using the search database on the right.

We provide valuable information about the state of media-related funding, impact metrics and policy. We highlight substantive projects that demonstrate the power of media in the public interest, and how funders are using storytelling to advance their missions.

By taking a broad view across the field of media funding to include many different types of platforms, issues and philanthropic goals, we are uniquely able to connect funders and media makers who might not otherwise cross paths.

Online and in-person, we gather foundation leaders and visionaries in order to support learning and spark innovative collaborations.

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