Reinventing the way your media is measured.
The media ecosystem has been defined by reach, impressions, and clicks for about 20 years. From our experience much of the value that...
The dangers of big data and how they can influence results.
Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool...
'Fake News' - Science pinpoints the reality behind it.
“Fake news” — the kind of stories without even a kernel of truth, often made up by nefarious agents or cynical profiteers, appeared to...
Using media as a catalyst to further your philanthropy mission.
Since the fall of 2013, Assessing the Impact of Media Initiative (AIM) has provided resources for funders and media producers seeking to...
Co-Creation Hub Nigeria Tests Mobile Usability of Nigerian News Sites
Check out Co-Creation Hub Nigeria's guerrilla usability study of top Nigerian news sites Vanguard, Punch, The Nation, The Sun, This Day,...
Doc Society's Impact Field Guide & Toolkit
Doc Society's Impact Field Guide & Toolkit is a series of modules that guide users to develop an evaluation approach for creative...
CIR's Impact Tracker
Most media outlets track impact using a variety of tools. Media metrics tools track how many people see content, how they interact with...
