The media ecosystem has been defined by reach, impressions, and clicks for about 20 years. From our experience much of the value that goes into producing quality journalism gets lost by those types of metrics, and the effect has been disastrous for the industry. Yet it seems completely counter intuitive that media orgs would struggle given the massive opportunity the Internet offers. Over 3.5B people are connected now. Fast mobile networks reach 84% of the global population.
Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald Trump to victory? Two reporters from Zurich-based Das Magazin went data-gathering. One of the most enjoyable parts of the fallout from a big political upset is the victory dance of those who claim they brought it about. In the aftermath of Donald Trump's victory, a legend is being built around London-based Cambridge Analyt
“Fake news” — the kind of stories without even a kernel of truth, often made up by nefarious agents or cynical profiteers, appeared to play a major role in the 2016 presidential campaign. There are no signs that these fictionalized articles, spread mostly on the internet via social media, are going away anytime soon. In fact, they’re a prominent feature of what some have dubbed the “post-truth era” ― a time when the general public (or even a certain leader of the free world)
Since the fall of 2013, Assessing the Impact of Media Initiative (AIM) has provided resources for funders and media producers seeking to build impact strategies and evaluate the outcomes of media projects. Funded by the Rita Allen Foundation, the Wyncote Foundation and the Knight Foundation, our curated collection of resources includes the latest impact tools, research reports, articles in popular publications, and original analyses by MIF staff and leaders in the field. Expl
Check out Co-Creation Hub Nigeria's guerrilla usability study of top Nigerian news sites Vanguard, Punch, The Nation, The Sun, This Day, Nigerian Tribune, The Guardian, and National Mirror. This brief article outlines their methodology which, while somewhat loose, could be useful to other media organizations looking to do their own internal research in an affordable way. It also provides some insights into Nigerian news outlets, where mobile is how the majority of users get t
Doc Society's Impact Field Guide & Toolkit is a series of modules that guide users to develop an evaluation approach for creative projects. While it was originally designed for documentary filmmakers, the Toolkit is useful for any creative arts or journalism group to help define and measure their impact. Best of all, it includes case studies, which are so important to help make the difficult work of impact measurement more real and practical. In addition to its essential work
Most media outlets track impact using a variety of tools. Media metrics tools track how many people see content, how they interact with it, who they are, how engaged they are. Surveys help you understand who is using your content and how. Clip services like Meltwater can help you understand if your content is being picked up and leading to further coverage of an issue. But generally actions taken by your most influential audience members are more difficult to track. For examp