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Channel X enabled content creators to upload content for review and acquisition by public media broadcasters. The platform's vision was to simplify the process of getting independent local and regional content flowing through public media channels by providing a persistent and accessible platform. 

Channel X was a project of Public Media Company, a nonprofit organization dedicated to innovation and the future of public media.

Multiply Bureau managed the product design and development process to build

The process included thinking through industry needs through a lean startup methodology, and building and launching a MVP (minimum viable product). 

Product imagery provided by design partner Landscape. 

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