Using media as a catalyst to further your philanthropy mission.
Since the fall of 2013, Assessing the Impact of Media Initiative (AIM) has provided resources for funders and media producers seeking to...
Evaluating stuff can be a bore. But here's a tool that will help you get it done.
'Evaluation' is one of those buzz kill words. It sounds pedantic, redundant, time consuming, difficult, dangerous. As filmmakers and...
Doc Society's Impact Field Guide & Toolkit
Doc Society's Impact Field Guide & Toolkit is a series of modules that guide users to develop an evaluation approach for creative...
MetricShift - A Resource on Media Measurement
MediaShift is an helpful news source for tracking the latest in public interest journalism. Their metrics section, MetricShift, is...
The Dark Side of the Strawberry
This excellent case study from Reveal News/CIR breaks down how they measured increased awareness of dangerous chemicals used in...
CIR's Impact Tracker
Most media outlets track impact using a variety of tools. Media metrics tools track how many people see content, how they interact with...
Media Cloud: An Open Source Tool for Understanding How Media Cover Topics
MediaCloud, a joint project by the MIT Center for Civic Media and the Berkman Klein Center for Internet & Society at Harvard University,...
