NPR LIVE SESSIONS
VuHaus is now NPR Live Sessions! We are thrilled that this special project is now a part of NPR.org. We recently managed the rebranding and relaunch of this music station collaboration platform.
About the VuHaus project:
VuHaus is a non-profit, digital music video service that introduces emerging and established artists to new audiences. VuHaus aggregates performance videos and interviews from leading "Music Discovery" public radio stations from markets across the U.S. Unique video channels include nationally curated playlists, local market playlists, and custom playlists from artists and others. VuHaus also live streams concerts and events through partner stations, including NPR.
By creating exposure for these acts, VuHaus provides a unique window into the country's most vibrant music scenes.
Working in collaboration with Public Media Company, Multiply Bureau managed the product design and development process to build VuHaus.com, and rebrand the platform to NPR Live Sessions.
The process included audience research, and a 12 week design process that walked founding stations KCRW, KEXP, WXPN, WFUV, KUTX and The Bridge through the steps of feature definition, wireframing, and visual design.
We continued to oversee the product as it grew to 20 stations and 8000 videos, through to its acquisition by NPR.
Product imagery provided by Landscape.