Americans trust for "the news media" is shrinking, yet data shows it's being consumed
For years, studies have shown Americans’ trust in the news media is steadily declining. In recent months, the rise of so-called fake news and the rhetoric of President Donald Trump about journalists being “the enemy of the people” have made the question of trust in a free press an even more prominent issue facing the country.At the same time, data show that over the past decade, people have been consuming more news than ever. How are we to explain the apparent paradox?New res
Breitbart's plodding rise to The White House
The White House is narrowing the list of media sources it wants near to it and chose a select few to attend last Friday’s press briefing. The digital newcomers Breitbart, One America News and The Washington Times were all invited. Journalists from ABC, CBS, WSJ, Bloomberg, and Fox News were there, too. Some of the traditional outlets such as The New York Times, The Washington Post and CNN were excluded from the event. Kaleida data shows that Breitbart articles generally outp
Reinventing the way your media is measured.
The media ecosystem has been defined by reach, impressions, and clicks for about 20 years. From our experience much of the value that goes into producing quality journalism gets lost by those types of metrics, and the effect has been disastrous for the industry. Yet it seems completely counter intuitive that media orgs would struggle given the massive opportunity the Internet offers. Over 3.5B people are connected now. Fast mobile networks reach 84% of the global population.
How to discern the nuances of digital news habits when Americans’ attention spans are fractured.
To tackle this complex question, Pew Research Center, in association with the John S. and James L. Knight Foundation, took on the unusual task of staying in touch with more than 2,000 U.S. adults who get at least some news online over the course of a week. The study ran from Feb. 24 to March 1, 2016. Respondents were asked twice a day whether they got news online within the past two hours and, if so, were asked about their experience with that news. This technique was used to
'Fake News' - Science pinpoints the reality behind it.
“Fake news” — the kind of stories without even a kernel of truth, often made up by nefarious agents or cynical profiteers, appeared to play a major role in the 2016 presidential campaign. There are no signs that these fictionalized articles, spread mostly on the internet via social media, are going away anytime soon. In fact, they’re a prominent feature of what some have dubbed the “post-truth era” ― a time when the general public (or even a certain leader of the free world)
