The losing battle between The President and 'Fake News'.
President Trump hates the press. He spends nearly as much time attacking CNN and the “failing” New York Times as he does attacking...
Americans trust for "the news media" is shrinking, yet data shows it's being consumed
For years, studies have shown Americans’ trust in the news media is steadily declining. In recent months, the rise of so-called fake news...
Breitbart's plodding rise to The White House
The White House is narrowing the list of media sources it wants near to it and chose a select few to attend last Friday’s press briefing....
Reinventing the way your media is measured.
The media ecosystem has been defined by reach, impressions, and clicks for about 20 years. From our experience much of the value that...
The dangers of big data and how they can influence results.
Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool...
'Fake News' - Science pinpoints the reality behind it.
“Fake news” — the kind of stories without even a kernel of truth, often made up by nefarious agents or cynical profiteers, appeared to...
Using media as a catalyst to further your philanthropy mission.
Since the fall of 2013, Assessing the Impact of Media Initiative (AIM) has provided resources for funders and media producers seeking to...
Evaluating stuff can be a bore. But here's a tool that will help you get it done.
'Evaluation' is one of those buzz kill words. It sounds pedantic, redundant, time consuming, difficult, dangerous. As filmmakers and...
Co-Creation Hub Nigeria Tests Mobile Usability of Nigerian News Sites
Check out Co-Creation Hub Nigeria's guerrilla usability study of top Nigerian news sites Vanguard, Punch, The Nation, The Sun, This Day,...
MetricShift - A Resource on Media Measurement
MediaShift is an helpful news source for tracking the latest in public interest journalism. Their metrics section, MetricShift, is...
