Doc Society's Impact Field Guide & Toolkit
Doc Society's Impact Field Guide & Toolkit is a series of modules that guide users to develop an evaluation approach for creative projects. While it was originally designed for documentary filmmakers, the Toolkit is useful for any creative arts or journalism group to help define and measure their impact. Best of all, it includes case studies, which are so important to help make the difficult work of impact measurement more real and practical. In addition to its essential work
MetricShift - A Resource on Media Measurement
MediaShift is an helpful news source for tracking the latest in public interest journalism. Their metrics section, MetricShift, is excellent, and offers weekly roundups, Twitter chats, and other practical coverage of how newsrooms use metrics. Their Facebook group includes analysts from several major news outlets, as well as analytics tool Parse.ly, which can be helpful if you have metrics-related questions. . #mediatools #mediashift #technology
The Dark Side of the Strawberry
This excellent case study from Reveal News/CIR breaks down how they measured increased awareness of dangerous chemicals used in strawberry agriculture as a result of their reporting series The Dark Side of the Strawberry. #investigativejournalism #CIR
CIR's Impact Tracker
Most media outlets track impact using a variety of tools. Media metrics tools track how many people see content, how they interact with it, who they are, how engaged they are. Surveys help you understand who is using your content and how. Clip services like Meltwater can help you understand if your content is being picked up and leading to further coverage of an issue. But generally actions taken by your most influential audience members are more difficult to track. For examp
Media Cloud: An Open Source Tool for Understanding How Media Cover Topics
MediaCloud, a joint project by the MIT Center for Civic Media and the Berkman Klein Center for Internet & Society at Harvard University, allows researchers and individuals to use data to observe how stories unfold, both in the mainstream media and in blogs. MediaCloud indexes news media, so news companies can run queries to better understand how their key topics are covered by competitors, and how they influence coverage. Published case studies include reports on these topics
