The losing battle between The President and 'Fake News'.
President Trump hates the press. He spends nearly as much time attacking CNN and the “failing” New York Times as he does attacking...
Americans trust for "the news media" is shrinking, yet data shows it's being consumed
For years, studies have shown Americans’ trust in the news media is steadily declining. In recent months, the rise of so-called fake news...
Breitbart's plodding rise to The White House
The White House is narrowing the list of media sources it wants near to it and chose a select few to attend last Friday’s press briefing....
Reinventing the way your media is measured.
The media ecosystem has been defined by reach, impressions, and clicks for about 20 years. From our experience much of the value that...
How to discern the nuances of digital news habits when Americans’ attention spans are fractured.
To tackle this complex question, Pew Research Center, in association with the John S. and James L. Knight Foundation, took on the unusual...
'Fake News' - Science pinpoints the reality behind it.
“Fake news” — the kind of stories without even a kernel of truth, often made up by nefarious agents or cynical profiteers, appeared to...
The Dark Side of the Strawberry
This excellent case study from Reveal News/CIR breaks down how they measured increased awareness of dangerous chemicals used in...
CIR's Impact Tracker
Most media outlets track impact using a variety of tools. Media metrics tools track how many people see content, how they interact with...
