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July 25, 2017

Since the fall of 2013, Assessing the Impact of Media Initiative (AIM) has provided resources for funders and media producers seeking to build impact strategies and evaluate the outcomes of media projects. Funded by the Rita Allen Foundation, the Wyncote Foundation and the Knight Foundation, our cur...

July 25, 2017

'Evaluation' is one of those buzz kill words. It sounds pedantic, redundant, time consuming, difficult, dangerous. As filmmakers and storytellers, many of us have a deep-rooted suspicion that if applied to our creative work, it just might kill it - or at least miss the point.

When you consider the sh...

July 24, 2017

MediaShift is an helpful news source for tracking the latest in public interest journalism. Their metrics section, MetricShift, is excellent, and offers weekly roundups, Twitter chats, and other practical coverage of how newsrooms use metrics. Their Facebook group includes analysts from several majo...

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The dangers of big data and how they can influence results.

July 26, 2017

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