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July 26, 2017

The media ecosystem has been defined by reach, impressions, and clicks for about 20 years. From our experience much of the value that goes into producing quality journalism gets lost by those types of metrics, and the effect has been disastrous for the industry.

Yet it seems completely counter intuit...

July 26, 2017

Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald Trump to victory? Two reporters from Zurich-based Das Magazin went data-gathering.​ 

One of the most enjoyable parts of the fallout from a big pol...

July 25, 2017

“Fake news” — the kind of stories without even a kernel of truth, often made up by nefarious agents or cynical profiteers, appeared to play a major role in the 2016 presidential campaign.

There are no signs that these fictionalized articles, spread mostly on the internet via social media, a...

July 25, 2017

Since the fall of 2013, Assessing the Impact of Media Initiative (AIM) has provided resources for funders and media producers seeking to build impact strategies and evaluate the outcomes of media projects. Funded by the Rita Allen Foundation, the Wyncote Foundation and the Knight Foundation, our cur...

July 25, 2017

Check out Co-Creation Hub Nigeria's guerrilla usability study of top Nigerian news sites Vanguard, Punch, The Nation, The Sun, This Day, Nigerian Tribune, The Guardian, and National Mirror. This brief article outlines their methodology which, while somewhat loose, could be useful to other media orga...

July 25, 2017

Doc Society's Impact Field Guide & Toolkit is a series of modules that guide users to develop an evaluation approach for creative projects. While it was originally designed for documentary filmmakers, the Toolkit is useful for any creative arts or journalism group to help define and measure their im...

July 21, 2017

Most media outlets track impact using a variety of tools. Media metrics tools track how many people see content, how they interact with it, who they are, how engaged they are. Surveys help you understand who is using your content and how. Clip services like Meltwater can help you understand if your...

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The dangers of big data and how they can influence results.

July 26, 2017

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