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July 27, 2017

A recent survey finds that Republicans’ attitudes about the effect of colleges and universities have changed dramatically over a relatively short period of time.As recently as two years ago, most Republicans and Republican leaners held a positive view of the role of colleges and universities. In Sep...

July 27, 2017

For years, studies have shown Americans’ trust in the news media is steadily declining. In recent months, the rise of so-called fake news and the rhetoric of President Donald Trump about journalists being “the enemy of the people” have made the question of trust in a free press an even more prominen...

July 26, 2017

The White House is narrowing the list of media sources it wants near to it and chose a select few to attend last Friday’s press briefing.  The digital newcomers Breitbart, One America News and The Washington Times were all invited. Journalists from ABC, CBS, WSJ, Bloomberg, and Fox News were there,...

July 26, 2017

The media ecosystem has been defined by reach, impressions, and clicks for about 20 years. From our experience much of the value that goes into producing quality journalism gets lost by those types of metrics, and the effect has been disastrous for the industry.

Yet it seems completely counter intuit...

July 26, 2017

To tackle this complex question, Pew Research Center, in association with the John S. and James L. Knight Foundation, took on the unusual task of staying in touch with more than 2,000 U.S. adults who get at least some news online over the course of a week. The study ran from Feb. 24 to March 1, 2016...

July 26, 2017

Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald Trump to victory? Two reporters from Zurich-based Das Magazin went data-gathering.​ 

One of the most enjoyable parts of the fallout from a big pol...

July 25, 2017

“Fake news” — the kind of stories without even a kernel of truth, often made up by nefarious agents or cynical profiteers, appeared to play a major role in the 2016 presidential campaign.

There are no signs that these fictionalized articles, spread mostly on the internet via social media, a...

July 25, 2017

Since the fall of 2013, Assessing the Impact of Media Initiative (AIM) has provided resources for funders and media producers seeking to build impact strategies and evaluate the outcomes of media projects. Funded by the Rita Allen Foundation, the Wyncote Foundation and the Knight Foundation, our cur...

July 25, 2017

'Evaluation' is one of those buzz kill words. It sounds pedantic, redundant, time consuming, difficult, dangerous. As filmmakers and storytellers, many of us have a deep-rooted suspicion that if applied to our creative work, it just might kill it - or at least miss the point.

When you consider the sh...

July 25, 2017

Check out Co-Creation Hub Nigeria's guerrilla usability study of top Nigerian news sites Vanguard, Punch, The Nation, The Sun, This Day, Nigerian Tribune, The Guardian, and National Mirror. This brief article outlines their methodology which, while somewhat loose, could be useful to other media orga...

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The dangers of big data and how they can influence results.

July 26, 2017

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